Job Responsibilities
*Develop and implement result-oriented Digital Marketing strategies aligned with company goals. *Plan, execute, manage and optimize Meta Facebook & Instagram advertising campaigns.
*Manage Meta Ads Manager, Business Manager, audience targeting, retargeting and campaign optimization. *Develop and execute effective Lead Generation and Customer Acquisition campaigns. * Conduct A/B testing of creatives, audiences, ad copies and campaign strategies to improve performance.
* Manage Facebook & Instagram pages, including content planning, publishing, engagement and audience growth.
Develop monthly and weekly Social Media Content & Campaign Plans.
* Conduct Competitor Analysis, Market Research and Audience Research to identify new opportunities.
* Analyze customer behavior and campaign data to make data-driven marketing decisions.
* Develop and implement Remarketing/Retargeting strategies for potential customers.
* Coordinate with the Content, Design and Sales teams to create high-performing marketing campaigns.
Requirements
Candidates MUST have practical hands-on knowledge and experience in:
✅ Digital Marketing
✅ Facebook / Meta Ads
✅ Google Ads
✅ LinkedIn Marketing & Lead Generation
✅ Facebook, Instagram, LinkedIn, TikTok, YouTube & other social media
✅ Organic Marketing & Organic Growth
✅ Website SEO — On-Page & Off-Page
✅ SEO Keyword Research
✅ SEO Blog Writing & Content Optimization
✅ Google Search Console & Google Analytics
✅ Digital Marketing & SEO Tools
✅ AI Tools for Digital Marketing & Content Creation
✅ Basic Graphic Design
✅ Social Media Poster & Banner Design
⭐ IMPORTANT
LinkedIn experience is mandatory.
Organic Marketing experience is mandatory.
Google Ads experience is mandatory.
Website SEO & SEO Blog experience is mandatory.
Candidates should be able to independently plan, create, execute, analyze and optimize digital marketing campaigns.
Education
* Bachelor’s degree in Marketing, Business Administration, or related field preferred.
Experience
* 2–3 years of proven professional experience in Digital Marketing, preferably in a performance marketing role.
* Strong hands-on expertise in Meta Ads Manager, Facebook Ads, Instagram Marketing and Lead Generation.
* Proven experience in planning and managing paid advertising campaigns with measurable results.
* Strong understanding of Campaign Optimization, Audience Targeting, Retargeting, A/B Testing and Conversion Optimization.
* Strong knowledge of Facebook Business Suite, Meta Business Manager and Ads Manager.
* Ability to analyze marketing data and make data-driven decisions.
* Practical knowledge of Google Analytics, Google Location Setup, Google ads Monitoring / tracking and digital marketing analytics will be preferred.
* Strong understanding of Social Media Marketing, Content Marketing and Customer Acquisition.
* Experience with Canva and basic video editing is an advantage.
* Strong communication, analytical and problem-solving skills.
* Must be proactive, target-oriented, responsible and capable of working independently.
* Candidates with experience in the Travel & Tourism Industry will receive preference.
Other Details
* This is a full-time, office-based position.
* The selected candidate will be responsible for planning, executing and optimizing the company's overall digital marketing activities.
* The candidate must have strong practical experience in Meta Ads and performance marketing.
* Candidates should be able to independently manage campaigns, analyze performance data and take necessary optimization decisions.
* Proven experience in Lead Generation and Conversion-focused campaigns will be highly preferred.
* Candidates with relevant experience in the Travel & Tourism Industry will receive preference.
About the Company
- Company Name: City Holidays
- Company Profile:
- Sylhet
