Job Responsibilities

Strategic Planning: Develop and implement comprehensive  digital marketing strategies to enhance brand awareness,drive traffic, and generate leads for the consultancy. 

Content Creation: Create engaging and informative content for various digital platforms, including blogs, social media, and email newsletters, tailored to attract potential students and their families. 

Social media Management: Manage and optimize our social media channels Facebook, Instagram, Tiktok, Linkedln, YouTube etc, including interaction with followers, and monitoring performance metrics.

SEO & SEM: Conduct keyword research and implement on -page SEO strategiesto improve website visibility. Manage pay-per-click PPC campaigns and analyze their performance to maximize ROI.

Analytics & Reporting: Monitor and analyze digital marketing performance using tools like Google analytics and social media insights. Prepare regular reports to assess the effectiveness of campaigns and make data-driven recommendations.

Brand Development: Ensure consistent brand messaging across all digital platforms. Collaborate with the team to develop promotional campaigns and materials that reflet the company's values and goals.

Community Engagement: Foster a strong online community by actively engaging with students, alumni, educatiopnal stakeholders through comments, messages, and forums. 

Market Research: Stay updated with the latest trends in digital marketing and education consultancy to identify opprtunities for growth and innovation. 

Collaboration: Work closely with the admissions and counselling teams to align marketing efforts with student recruitement goals and enhance the customer experience.